A (very) Brief History

I have always been a photographer. Ever since the day my father finally allowed me to play with his prized Yashica Mat Twin Lens Reflex camera when I got old enough, I was hooked. Soon after, I started taking pictures for my high school’s newspaper and yearbook and was a founding member of the camera club. My first photographic job was as a summer intern at The Hartford Courant newspaper, and they subsequently hired me as a full time staffer while going to college at the same time.

I’ve pursued photography passionately ever since with a career that has spanned from a photojournalist in exciting times of historical events and personalities, to traveling the world as a corporate photographer for Aetna which at that time had one of the best Photography, Motion Picture and Video studios in the industry. I met Joanne at that company and we set a course to run our own show, which we have enjoyed doing ever since.

Photography is always evolving and I have totally enjoyed the changes I’ve seen in my career, especially being an early digital “pioneer” which revolutionized our way of creating images. After years working in darkrooms with hazardous chemicals, it was a welcomed change. Being a computer and gadget geek at heart, I’ve also designed and built my web sites and am also a FAA certified commercial Drone Pilot, just in case that shot or video needs a higher vantage point.

On location or in the studio, the clients are varied and the work never stagnant, and I love the diversity and challenges different assignments bring. As a visual communicator, I approach every situation trying to have a clear understanding what the message or story is and more importantly, how to make it visually interesting. Fundamentally, a good image should tell a story whether it is a person or an object.

Our studio is in a converted carriage barn attached to our historical 225 year old brick Federal home in the East Hartford / Glastonbury line which we share with Luca, our lovely Wirehaired Pointing Griffon.

-Al & Joanne Ferreira